![]() “In publicizing the results, it helped fuel the green coffee phenomenon.” According to the agency’s complaint, in 2010, AFS paid researchers in India to conduct a clinical trial on overweight adults to test whether Green Coffee Antioxidant (GCA), a dietary supplement containing green coffee extract, reduced body weight and body fat. “Applied Food Sciences knew or should have known that this botched study didn’t prove anything,” said Jessica Rich, director of FTC’s Bureau of Consumer Protection. FTC’s settlement with AFS, which sells the green coffee ingredient used in dietary supplements and foods, requires the company to pay the $3.5-million fine and to have scientific substantiation for any future weight-loss claims it makes, including at least two adequate and well-controlled human clinical tests. Oz opened his last season with his own audience-based study of the effectiveness of green coffee extract as a weight-loss supplement, and that exercise also found it was useful for shedding pounds. ![]() FTC noted that the study was “touted” on the Dr. In the FTC complaint, the study is depicted as so “seriously flawed” that no reliable conclusions could be drawn from it. In the world of supplement marketing, AFS acknowledges it made the claims about the green coffee extract to retailers, who then repeated the claims about finished products that were being sold to consumers. Austin, TX-based Applied Food Sciences (AFS), which offers the all-natural bulk extract under the GCA® trademark, agreed on Monday to pay $3.5 million to settle Federal Trade Commission (FTC) charges that the company used results of a flawed study to support baseless weight-loss claims about the product. ![]() He is also very specific in saying that consumers should purchase only those green coffee extracts carrying either the Green Coffee Antioxidant (GCA®) or Svetol® trademarks. Oz says that he personally believes unroasted green coffee is a “miracle” and a “fat-burner,” but he accepts no money for promoting it. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |